Pinterest for travel bloggers
Pinterest for travel bloggers is a topic that I’ve wanted to talk about for a while now.
I’ve been a huge fan of Pinterest for so many years now. I used it way back when I was still in school to pin things like revision tips, get inspiration for the latest fashion trends and then when I finally began writing my blog, I used it for blog post ideas.
While I do still use it for those kinds of things, since deciding to take my blog and my content much more seriously in terms of travel writing, I’ve now honed in on exactly how I use Pinterest.
Using Pinterest as a travel blogger is a truly remarkable tool and I really believe that it’s helped me so much in the last few months. Not only by getting more traffic to my site, but also providing me with constant inspiration for posts, as well as finding new bloggers to follow. Here’s my best tips for Pinterest for travel bloggers; providing you with everything you need to know from getting started to maintaining regular monthly visitors.
First things first; you need to set up your Pinterest profile.
If you don’t already have a Pinterest account then I’d recommend setting one up as soon as possible if you want to make the most out of it for your travel blog. Also – if you’re really planning on taking your travel blog seriously and want to utilise the power of Pinterest as much as possible then you need to sign up for a Pinterest business account.
It’s remarkably easy (and free) to do; simply verify your blog, put a little bit of code onto your website and then you’re all ready for set up! Find out how to set up a business profile here.
I’ve already gone into great detail on how I managed to grow my Pinterest followers and how to set your Pinterest up for success but if you missed that post, here’s a little run down on how to get started on Pinterest for travel bloggers.
Your contact name should not only be your actual name, but also the name of your blog. Utilise keywords relevant to your travel niche, for example; ‘Luxury travel blogger’, ‘Budget travel tips’, ‘Eco-living travel’.
The about me section of your Pinterest profile tells people what they can expect to find on your Pinterest. Give them a little insight into what you blog about, as well as a little personal touch about yourself. Using Pinterest for travel bloggers involves creating a detailed about me section that’ll encourage people to follow you!
Claim your blog
Pinterest is an excellent way of gaining more traffic to your travel blog and one of the best ways to do this is by claiming your blog on Pinterest so that it shows up in your profile. It’s pretty easy to do, and it means that people can directly click the link to your blog whenever they visit your profile.
Add relevant boards to your niche
As I previously mentioned, I used to use Pinterest purely for my own personal enjoyment. I had boards titled “Harry Potter stuff”, “funny memes” and “Sex and the City quotes”.
I do actually still have those boards on my Pinterest profile but they’re now private boards – meaning that only I can see them and not my followers. The private boards feature on Pinterest is a great little tool to utilise as it still allows you to enjoy the content that you want to see, without putting it out there in front of your followers (or potential followers).
There’s always a significant difference in the recommendations of how many boards you should have on your Pinterest but I really don’t think that there’s a specific minimum or maximum you can have.
I’d recommend starting with around 10-20 boards relevant to your blog niche and then adding more as you go if you see fit. You should also add relevant descriptions to your boards so that it tells people exactly what they can expect from each board.
Create a board specifically for your blog
Use this board to pin all of your images from your blog post. Every time I publish a new post, I make sure to add all of these images to the specific board for my blog, as well as to any other relevant boards that I have on my profile.
I’d recommend pinning this board to the top of your profile so that it’s the first thing that anyone sees when they visit your Pinterest profile.
Use relevant keywords on each board
Pinterest allows you to add board descriptions – think of this sort of like SEO. When people search for your keywords on Pinterest, the boards that have relevant descriptions including your keywords are much more likely to show up, thus increasing the amount of people that see your boards/pins.
Keywords are a very important part of Pinterest for travel bloggers as it significantly increases the chances of your pins being shown to more people.
Create pinnable images
Once your Pinterest account is all set up and you’ve began pinning images to your various boards, you’ll want to start creating pinnable images for your blog posts.
It’s not necessarily essential to do this but I’d highly recommend using the likes of Canva to create vertical images that can be easily pinned from your blog posts onto your readers’ Pinterest boards.
Canva is a remarkably easy tool to use and it’s great for creating vertical images (see the one at the end of this post).
Add a ‘save to Pinterest’ feature on your blog posts.
This little tool is incredibly handy at getting readers of your blog to pin images to their Pinterest accounts directly from your blog posts. There are many ways you can do this but a simple ‘Pin it’ plugin (for WordPress users) is the one that I use and it’s unbelievably easy to set up and use.
You can also add sharing buttons to each blog post – for sharing posts to the likes of Twitter, Facebook and Google+, as well as to Pinterest.
Once this is implemented into your site, you’re likely to see people pinning your posts to their Pinterest accounts much more regularly, thus driving more traffic to your site via Pinterest. Pinterest is one of the biggest drivers of traffic to my blog and it’s also one of my favourite blogging tools to use – it’s really a no-brainer when it comes to driving more traffic to your travel blog.
I’d been using the free version of Tailwind for a little while and then when my free trail ended, I sort of just ignored it for a while and completely forgot about it.
However, every post I was reading about using Pinterest to increase your blog traffic was telling me that I needed to invest in Tailwind if I really wanted to utilise my Pinterest for travel bloggers strategy and take my travel blog to the next level.
So, a couple of weeks ago I finally took the plunge and invested in the paid-for version of Tailwind. It cost me $104 for the whole year (with four months free) and I’ve already noticed a dramatic increase in my Pinterest strategy. It’s so easy to use and schedule pins directly from my blog, from Pinterest itself or from other blogs and sites where I’ve found useful information that I want to pin and refer back to later.
I’ll be sure to keep you updated on how I’m getting on with Tailwind as if I continue to receive the success that I currently am, then I definitely think it’s going to be a very rewarding investment!
Work hard and have fun!
While Pinterest is a truly excellent tool for growing your email list, driving more traffic to your travel blog and learning more about the blogging world, it’s also one of my absolute favourite social media channels.
The community on Pinterest is always lovely and I thoroughly enjoy scrolling through my feed, finding new recipes, gaining travel inspiration and discovering fabulous new travel bloggers.
Gaining traction on Pinterest can take a bit of time (think of it working like SEO) but once you start to see results, then it’ll truly be worth it. Remember to work hard, persevere but mostly importantly; to have fun!
Is there anything else you’d like to know about Pinterest for travel bloggers? Let me know in the comments or on Twitter @imjustagirl_16.