Self-promotion, pitching to brands and celebrating your achievements and accomplishments can often have negative connotations within the Bloggersphere. While it’s obviously very typically British to refrain from praising oneself as it can be perceived to be ‘showing off’, it seems almost forbidden in the blogging world to big yourself up.
I used to be like that; terrified of people in ~real life~ discovering my blog, scared of what people might say and worried about rejection from brands that I’d admired for years. However, in the last few months I’ve really narrowed down my blogging goals and aims – I know exactly what I want and I’m not afraid to go after it.
With it, comes pitching yourself to brands. Of course, it’s not the be all and end all to work with the industry’s most sought-after brand but it is something that many bloggers do aspire to, and with good reason. Working with reputable brands is such an incredible feeling, and one that leaves me feeling so proud and humble that anyone would want to work with me, never mind some of the brands that I’ve loved for years.
My mum always taught me “If you don’t ask, you don’t get”, and that’s a philosophy that I always try to live my life by.
So today’s post is all about why it’s totally ok to pitch yourself to brands, and why you shouldn’t be afraid to chase after your dreams.
Blogging to me has always, and will always, be about my immense passion for creating content. I’ve loved writing ever since I first learnt how to spell my name; there’s something so magical to me about putting words to paper (or to a screen) and seeing my ideas come to life. So when I get the chance to get paid to do something I truly love, it’s a dream come true and then some.
When I decided to restructure my blog and have a complete overhaul of my content, I had no doubt in my mind that I wanted to focus on travel and food and my life in York. Those three things have become monumental passions of mine so I knew that the brands that I wanted to work with in the future had to be incredibly well suited to my brand and the things that I wanted to achieve and share with you guys.
In this last few months I’ve been unbelievably lucky to work with some truly incredible brands including Monks Cross, Cosy Club and Destination2 – some of whom have reached out to me and some who I’ve pitched my ideas to.
I’d say throughout my blogging career so far, I’ve reached out to approximately 60% of the brands that I’ve worked with; and I’ve done this because I truly wanted to work with them. My philosophy for working with brands is to only work with those brands that fit in with the I’m Just A Girl brand, that I actually admire and the ones that I know my readers and followers will enjoy reading about too.
I’ll admit – at the very beginning of my blogging journey, I was eager to work with many different brands but I soon realised that if they didn’t work 100% for me, then I wasn’t going to work with them.
What I’m trying to say is that it’s imperative to remain as authentically you as possible when it comes to creating content, if you truly love a brand and believe that it fits in with your own blogging brand then you go for it!
With regards to pitching to brands, it can seem incredibly daunting at first; the fear of rejection can be very overwhelming, so much so that you may refrain from ever reaching out. But I promise you it’s worth it. Out of maybe 20 brands that I pitch to, I’ll usually get five replies but only one or two of them will actually come into fruition. It can be incredibly easy to become disheartened when you receive a rejection from a brand or if they don’t even reply to you at all but it’s important not to get too hung up on it; that particular collaboration obviously wasn’t meant to happen for whatever reason.
If you’d like to see an example of my pitch email to brands that I’ve sent out previously then please email me and I’ll be happy to talk you through it!
What are your thoughts on pitching yourself to brands? Let me know in the comments or on Twitter @imjustagirl_16.