Increasing blog traffic is one of the most common goals amongst bloggers, regardless of whether you’re a full-time blogger or you just blog occasionally for a hobby. Blogging requires an awful lot of hard work no matter why you blog, therefore it’s obviously incredible when people read your blog as your hard work is being noticed.
I’ve been blogging for just over a year now and in that time I’d like to think my posts and overall ‘blogging game’ has improved somewhat and in today’s post I really want to share some of the things that I’ve done over the past year to increase my blog traffic.
I just want to make it abundantly clear that these tips worked for me and might not necessarily work for everyone so please take them with a pinch of salt!
Pinterest is an awesome tool for helping to improve your blog traffic. I have a whole post all about how useful Pinterest is but basically, it can drive an awful lot of traffic to your site if you use it properly.
Pinning a good few times a day (I’d recommend in between 50 and 70) can ensure that many people gain access to your content; it’s imperative to remember to pin both your own content as well as other people’s content too. You may have noticed that many blogs contain a ‘Pin to Pinterest’ button when you hover over images which is also a great feature to have on your blog as it allows people to pin your images to their boards, thus increasing your potential audience reach even further.
Having said this, it’s also a good idea to make sure your images are ‘Pinterest friendly’ so that people actually want to pin them. Long, vertical images tend to be the most effective; you can use websites such as Canva to create perfectly pinnable images!
Create quality posts
While this may seem like an incredibly obvious point to make, it’s one that definitely needs to be remembered more. Quality posts are ones that include information that your readers actually want to read; they’ll nearly always provide a service to your readers and they should try and answer a question that your readers have. It’s often considered that longer posts do better in terms of SEO (which is generally true) but with regards to blog content, it’s better to have quality over quantity.
Consider going self-hosted (with your own domain name)
I do want to make this abundantly clear – this is NOT imperative to be considered a “successful” blogger, however it can definitely help.
While I know so many bloggers who have done tremendously well without being self-hosted or having their own domain name (take a look at Louise for example!) I also know an awful lot of bloggers who would argue that it’s benefitted them immensely by being self-hosted.
With a self-hosted blog and your own domain name, you’re able to see your DA score which shows how well your site will rank on search engine results pages (SERPs) such as Google. Furthermore, brands are more likely to consider working with you if you have your own domain name (again, this is very generally speaking and is not always the case at all!).
Build a community
Instead of focusing solely on growing your social media following, you should instead try and focus on building a community. Engage with your followers, reply to any comments and like and share other bloggers’ posts. Being involved in the blogging community is extremely rewarding and your followers will thoroughly appreciate you being actively engaged with them. This is one of my biggest goals for 2018; to build more of an ‘I’m Just A Girl’ community as opposed to simply just following people without truly engaging with them!
Include internal links in your posts
This is one thing that I definitely know has helped to increase my blog traffic and it’s something that’s so simple and easy to carry out. When you write a post about your favourite lipsticks for example, you should try and include a relevant link to a previous makeup post that you’ve written. I’m sure you’ll have noticed it an awful lot in the Blogosphere and you’ll have definitely seen it on this blog as it’s something that I use in every single post (providing that I have a relevant post to link to).
Internal links can increase your blog traffic as you’re providing even more information for your readers to digest and enjoy and once they click onto another post of yours, they’re sure to love your blog even more.
SEO the sh*t out of your site
This is something that I would have never really learnt about if it wasn’t for my job in digital marketing but I’m so glad I discovered the importance of SEO. Including keywords throughout your posts (but making sure to avoid keyword-stuffing) optimising your images by including alt tags and ensuring that your title tags and meta descriptions are fully optimised will all help to improve the chances of your site ranking higher in the SERPs.
Create an email list
This is something that I’d really love to start this year as I know how effective it can be in increasing your blog traffic. There’s some fab bloggers who all have outstanding email lists (with Sophie’s being one of my favourites) and they’re a great way to boost your blog traffic even more as you’re able to include links to your latest posts in each email you send out.
Interact with other bloggers and their sites
As well as working on building a community with regards to your own blog and social media channels, you should also engage with other bloggers on their own sites. Leaving thoughtful and genuine comments on your favourite bloggers’ posts will not only put a huge smile on their face but it could also help to increase your blog traffic too. It’s important to remember not to only comment on people’s posts with the intention of leaving a link to your own blog, but you should always leave honest and thoughtful comments. Engaging with other bloggers on their sites is one of my favourite things to do; there’s so many bloggers who inspire me daily and I love being able to share my honest thoughts on their posts.
What are your tips for increasing your blog traffic? Let me know in the comments or on Twitter @imjustagirl_16.