Ways To Improve Your Domain Authority

domain authority

Whether you blog just for fun or you’re lucky enough to make a career out of it; most bloggers have one thing in common and that’s for their website to rank higher in search engines. Working in digital marketing has given me a pretty good insight into the likes of SEO and domain authority and so today I thought I’d impart some of my wisdom and share some of my top tips on how you can improve your DA.

Here’s your ultimate guide to understanding DA and ways that you can improve your score.

P.S. You can check your DA score using Moz.

Domain Authority is essentially a score that was developed by Moz that estimates how well your website will rank on search engines such as Google. It’s scored out of 100 and while it can be tricky to say exactly what the ideal DA score would be, it’s basically considered that the higher the score, the more likely your website will rank higher. Your blog is likely to rank higher in the SERPs (Search Engine Results Page) if it has a high domain authority score.

There are a number of factors that can affect your DA score including how long your site has been around, how much traffic it obtains and also how ‘big’ it is. There are also plenty of other factors that are taken into consideration when determining your DA score so I’ve broken down some of the ways that you can help to improve your score so that your blog is more likely to show up higher in the SERPs.

Your domain authority score will be much easier to improve from 15-20 up to 30-40 but once your score gets to around 50, then it’ll prove to be much harder to improve it.

It’s important to remember however, that your DA score won’t improve overnight; it’ll take a lot of hard work and graft before you’ll see your score improve but there are a number of things you can do to help it out.

Publish quality content

While this may seem like a fairly obvious point, it’s one that can sometimes be overlooked. You don’t need to be publishing 3000 word articles on your blog where every other word has been put through a thesaurus and sounds like it’s been published by a genius but you do need to make sure that you’re publishing high quality content. This means very few spelling or grammar mistakes, good quality images and useful content that your audience will actually love. Another obvious point to note is that you should make sure your content is entirely your own and hasn’t been copied from anywhere else on the internet.

Utilise your on-page SEO

The topic of SEO (Search Engine Optimisation) can often be quite daunting at first but once you learn the basics, it’s actually pretty easy. Simple things like using keywords (but avoiding keyword stuffing), including an optimised page title and meta description and using headings are all ways of improving your blog’s SEO. Working on your SEO will not only help improve your DA score but it’ll also help your blog to rank higher on search engines. Search engines such as Google will be more likely to reward your blog if it contains quality content that has been optimised accordingly.

Optimise your images

This also falls under the umbrella of SEO but it’s a point worth noting all on its own as it’s pretty important. By including keywords in the alt-text of your images, you’re essentially telling the likes of Google exactly what the image is. For example, if your blog post is all about New York then your keyword in the alt-text box will simply be ‘New York’. It describes to Google exactly what the image is which means your SEO will be improved.

Include backlinks to your older posts

You may have noticed this a lot on people’s blogs as some of the text will either be in a different colour or it’ll have been underlined or in bold. When you write a blog post about your favourite eyeshadow palettes for example, it’s a good idea to link back to previous posts where you may have mentioned the product before. These internal links will play a big part in helping to improve your DA score as the search engines will recognise the links between the content, therefore rewarding you for creating content that’s consistent and relevant.

Comment on other people’s blogs

Obviously you shouldn’t just comment on other people’s blogs with the sole intention of improving your DA but it’s another factor that will help to improve your score. Leaving a genuine, thoughtful comment on someone else’s blog with a link back to your blog included in the comment will help to improve your DA. It’s obviously better to include your link on the sites that are respectable and are in a similar niche to your blog otherwise Google may penalise you for spamming other sites with comments.

Include links to other respectable sites

This is fairly similar to the point above but when you write a blog post about a Charlotte Tilbury lipstick for example, it’s a good idea to include a link to the CT website as this will be known as a reputable and respectable website. Search engines will recognise the relationship between your content and the content on the Charlotte Tilbury website and will therefore reward you.

domain authority

What do you think about the importance of Domain Authority? Is it something that you think you’ll work on? Let me know in the comments or on Twitter @imjustagirl_16.


  1. 16th December 2017 / 11:11 pm

    Such a fab guide! I’m still a complete novice at SEO and improving my DA but I managed to get it from 3 to 23 in 2 months so I must of been doing something right! Going to follow all these tips and see if I can improve on 23, thank you.

    Heather xox || http://www.xhighlandbeauty.co.uk

    • chloedickenson
      21st December 2017 / 10:00 pm

      Thanks incredible – well done you! Xx

  2. 17th December 2017 / 9:13 am

    I have recently gone self-hosted and of course once that happens you start at the wonderful number 1 in the Moz bar. I work in marketing so have learnt some useful tips in SEO along the way but it still is difficult to get going! I need to start optimising my images!
    Lois x

    • chloedickenson
      21st December 2017 / 9:59 pm

      It is pretty difficult to start with but I’m sure your marketing job will help you out! Xx

  3. 17th December 2017 / 3:31 pm

    Great tips girly! I only really started paying attention to DA in like May when someone asked me what my score is and it was the first time I had heard of it! It can be frustrating sometimes when it doesn’t budge but I guess if you follow these tips eventually it will show! xx



    • chloedickenson
      21st December 2017 / 9:58 pm

      Thanks babe! It can be really frustrating sometimes xx

  4. 17th December 2017 / 8:34 pm

    Fantastic tips here, Chloe! I find that using a mix of no-follow and do-follow links really helps my DA (no-follow for paid content and do-follow for authentic links) – I definitely need to remember to SEO optimise my images more though, it’s something that I occasionally forget when writing, ooops! I couldn’t agree more about the importance of leaving comments too, it really does bump up your blog as well as enabling you to be an active part of the blogging community! Win – win!

    Abbey 💃🏻 http://www.abbeylouisarose.co.uk

    • chloedickenson
      21st December 2017 / 9:56 pm

      Yay! Your blog is fab so it’s no wonder you get rewarded for your hard work! Xx

  5. 17th December 2017 / 8:55 pm

    Great post! I do love learning about DA and SEO but no matter how much I read I don’t think I will ever fully understand it haha. As much as I’d love to devote time and energy to it I just think for me it would be a waste as I will never be the big blogger etc. (I’ve accepted that though.. my photos are taken on an iPhone and I swear a bit hahaha) xxxxx

    • chloedickenson
      21st December 2017 / 9:55 pm

      Haha it’s good that you’re learning about it though babe! Xx

    • chloedickenson
      21st December 2017 / 9:54 pm

      I’m glad you found it helpful! Xx

  6. 18th December 2017 / 6:49 pm

    I always find it really interesting to read about these things as I blogged for so long not knowing any of it. I’ve seen my DA steadily rise over the past year and it’s nice to see my site is becoming more respected! x

    • chloedickenson
      21st December 2017 / 9:52 pm

      That’s amazing Emma! Xx

    • chloedickenson
      21st December 2017 / 9:51 pm

      Thanks so much lovely xx

  7. 19th December 2017 / 2:49 pm

    This is such a useful post and something im really going to try and work on next year! Ive only recently started working on it since I got my own domain and it has gone up a little bit so hopefully I can grow it even more!

    Sarah | http://www.sazsinclair.com xx

    • chloedickenson
      21st December 2017 / 9:51 pm

      Ooh good job girl! Xx

  8. 20th December 2017 / 9:56 pm

    Such a helpful and informative post, thank you for this! I’ve been trying to shift my DA for ages now and it’s finally gone from 24 to 26 but I’m still working on getting it to 30 so I’ll take this advice on board x

    • chloedickenson
      21st December 2017 / 2:07 pm

      That’s amazing Gemma! Well done you xx

  9. 23rd December 2017 / 11:37 am

    I’d like to think I’m doing these things already but I totally agree with how important they all are for you DA. I want to take another look into SEO in detail because even though I understand it I feel like this would further improve this area for me. I love seeing my DA increase with time! Xx

    Kristy | http://www.thevioletblonde.com

  10. 13th January 2018 / 11:21 am

    I’m glad I found your blog post on DA. I didn’t know anything about it an how important it was until a week ago when I was reading a blogger’s 2018 goals. Thank you for explaining simply and I just checked mine and it’s 15. So I guess I’ll add improving it to the list of things I want to achieve for my blog this year. Thank you



    • chloedickenson
      23rd January 2018 / 8:23 am

      Thank you for reading! I’m so glad you found it useful 🙂 xx

  11. 16th January 2018 / 9:22 am

    Great article! Will give it a go and hopefully it will help my DA to grow 🙂

    • chloedickenson
      16th January 2018 / 9:41 am

      Yay! I hope so ✨

  12. 4th February 2018 / 5:12 pm

    Thank you for uploading this! I am currently now putting alt-text with my photos!

  13. 4th February 2018 / 6:46 pm

    This is so handy I always questioned about DA and you’ve made it so clear!

    Lots of Love!

  14. 4th February 2018 / 10:47 pm

    This post is so informative and useful. I need to work on building my engagement and DA, so all advice is fantastic. Thank you! 🙂 x

  15. 8th February 2018 / 9:59 am

    Awesome tips! I’ve been struggling so much with my DA and have recently gone down despite doing everything I can to improve it 🙁 Will definitely be trying some of your tips and hopefully they’ll help! x


    • chloedickenson
      9th February 2018 / 6:29 pm

      Oh no! I hope some of these tips help you out girl! Xx

  16. 16th February 2018 / 6:29 am

    My domain is now two weeks old and I’ve been working on building my score since I went self-hosted. This article has surely enlightened me. I’m inspired that Heather went from 3 to 23 in just two months. Thanks for sharing this!

    • chloedickenson
      18th February 2018 / 3:32 pm

      I’m so glad it’s helped! X

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