Whether you blog just for fun or you’re lucky enough to make a career out of it; most bloggers have one thing in common and that’s for their website to rank higher in search engines. Working in digital marketing has given me a pretty good insight into the likes of SEO and domain authority and so today I thought I’d impart some of my wisdom and share some of my top tips on how you can improve your DA.
Here’s your ultimate guide to understanding DA and ways that you can improve your score.
P.S. You can check your DA score using Moz.
Domain Authority is essentially a score that was developed by Moz that estimates how well your website will rank on search engines such as Google. It’s scored out of 100 and while it can be tricky to say exactly what the ideal DA score would be, it’s basically considered that the higher the score, the more likely your website will rank higher. Your blog is likely to rank higher in the SERPs (Search Engine Results Page) if it has a high domain authority score.
There are a number of factors that can affect your DA score including how long your site has been around, how much traffic it obtains and also how ‘big’ it is. There are also plenty of other factors that are taken into consideration when determining your DA score so I’ve broken down some of the ways that you can help to improve your score so that your blog is more likely to show up higher in the SERPs.
Your domain authority score will be much easier to improve from 15-20 up to 30-40 but once your score gets to around 50, then it’ll prove to be much harder to improve it.
It’s important to remember however, that your DA score won’t improve overnight; it’ll take a lot of hard work and graft before you’ll see your score improve but there are a number of things you can do to help it out.
Publish quality content
While this may seem like a fairly obvious point, it’s one that can sometimes be overlooked. You don’t need to be publishing 3000 word articles on your blog where every other word has been put through a thesaurus and sounds like it’s been published by a genius but you do need to make sure that you’re publishing high quality content. This means very few spelling or grammar mistakes, good quality images and useful content that your audience will actually love. Another obvious point to note is that you should make sure your content is entirely your own and hasn’t been copied from anywhere else on the internet.
Utilise your on-page SEO
The topic of SEO (Search Engine Optimisation) can often be quite daunting at first but once you learn the basics, it’s actually pretty easy. Simple things like using keywords (but avoiding keyword stuffing), including an optimised page title and meta description and using headings are all ways of improving your blog’s SEO. Working on your SEO will not only help improve your DA score but it’ll also help your blog to rank higher on search engines. Search engines such as Google will be more likely to reward your blog if it contains quality content that has been optimised accordingly.
Optimise your images
This also falls under the umbrella of SEO but it’s a point worth noting all on its own as it’s pretty important. By including keywords in the alt-text of your images, you’re essentially telling the likes of Google exactly what the image is. For example, if your blog post is all about New York then your keyword in the alt-text box will simply be ‘New York’. It describes to Google exactly what the image is which means your SEO will be improved.
Include backlinks to your older posts
You may have noticed this a lot on people’s blogs as some of the text will either be in a different colour or it’ll have been underlined or in bold. When you write a blog post about your favourite eyeshadow palettes for example, it’s a good idea to link back to previous posts where you may have mentioned the product before. These internal links will play a big part in helping to improve your DA score as the search engines will recognise the links between the content, therefore rewarding you for creating content that’s consistent and relevant.
Comment on other people’s blogs
Obviously you shouldn’t just comment on other people’s blogs with the sole intention of improving your DA but it’s another factor that will help to improve your score. Leaving a genuine, thoughtful comment on someone else’s blog with a link back to your blog included in the comment will help to improve your DA. It’s obviously better to include your link on the sites that are respectable and are in a similar niche to your blog otherwise Google may penalise you for spamming other sites with comments.
Include links to other respectable sites
This is fairly similar to the point above but when you write a blog post about a Charlotte Tilbury lipstick for example, it’s a good idea to include a link to the CT website as this will be known as a reputable and respectable website. Search engines will recognise the relationship between your content and the content on the Charlotte Tilbury website and will therefore reward you.
What do you think about the importance of Domain Authority? Is it something that you think you’ll work on? Let me know in the comments or on Twitter @imjustagirl_16.